Concept of formalization of relations with customers and integration of CRM-system.

  • N. Bagniuk LNTU
  • О. Kuzmych LNTU
  • V. Melnyk LNTU
  • P. Timoshuk LNTU
Keywords: Customer relationship management, enterprise automation, 1C Enterprise.

Abstract

This article implements a project to develop the concept of formalizing relationships with external customers of a typical trading enterprise with high turnover. The developed concept was used for designing and integration the CRM system module.

References

Peppers D. Customer Relationship Management. How to turn your customer base into money / D. Peppers, M. Rogers. - M .: Mann, Ivanov and Ferber, 2006 .-- 336 p.

Kumar V. The Future of CRM, in Statistical Methods in Customer Relationship Management / [V. Kumar, J.A. Petersen] / John Wiley & Sons, Ltd, Chichester, UK, 2012. doi: 10.1002 / 9781118349212.ch9.

Solomon M. High technology customer service. How to turn a random consumer into a sincere adherent / M. Solomon. - M .: Mann, Ivanov and Ferber, 2013 .-- 256 p.

Bogacheva T., Sitosenko E., Tolmachev V. 1C: Enterprise 8. Configuration "Trade Management". Revision 11.1. Description. Part 2.M .: 1C, 2013.649 p.

Radchenko M.G. 1C: Enterprise 8.2. Practical guide developer. Examples and typical techniques. M.: 1C-Publishing, 2009.872 p.

Velichko V. Stages of the business plan development for the enterprise // Economy of Ukraine. - 2012. - No. 5. - p. 42-48.

Abstract views: 189
PDF Downloads: 266
Published
2019-12-28
How to Cite
Bagniuk, N., KuzmychО., Melnyk, V., & Timoshuk, P. (2019). Concept of formalization of relations with customers and integration of CRM-system . COMPUTER-INTEGRATED TECHNOLOGIES: EDUCATION, SCIENCE, PRODUCTION, (37), 19-24. https://doi.org/10.36910/6775-2524-0560-2019-37-3
Section
Computer science and computer engineering